Design vs Functionality

In recent years and in the web 2.0 evolution of the Internet, design techniques have shifted a lot. A while back the most catchy websites with the best flash animation and website intros ruled the web. Right now website intros are a minus for an effective website. Websites today provide more room for creative integration of functionality with the layout and design of a website. Web 2.0 also encourages more simplistic styles of design of the web to keep visitors attention on what’s important when they look at a web page.

The busier a website is, the more the viewer looks around and the less information is absorbed. We practice straight-to-the-point design techniques keeping our client’s main goals in mind.

When it comes to website functionality, it is the norm that the best programmers are rarely the best graphic designers, and the best graphic designers have little programming knowledge. That’s different at Antigravity. We give you the best possible quality for your website with the best and most efficient functionality. The content management systems we put in place give clients the power to manage and edit their website content, without dabbling with page layout or HTML that could be disarranged. Pages stay in place while content can be changed. We also provide customized web application systems to suite client needs also keeping quality in mind. An example of this is BahaCareers, which is a simply-themed job an career website. Another example is Genevieve Magazine, which is a content-management-system-enabled magazine website that allows our client to publish articles and upload graphics to the website.

Our home page for example, tells you in bold web-2.0-styled text stating what our company does and how, as well as display screenshots of our recently created websites with AJAX animation. This is a good example of where good design can be combined with good functionality.

Tags: ajax, creativity, design