Web 2.0 Business Solutions
In this post we’re going to highlight some of the ways in which our web 2.0 services can help grow your business. How do you stay in touch with customers? How do you keep them up-to-date with new developments and updates? The internet has several tools which could help you achieve this.
- A blog. This is a very effective way of keeping your audience or customers involved with your business. You can post about offers, promotions, new services and any piece of information that might interest your client. This can also help you gain new customers as blogs get found by search engines. With good SEO, your blog could be a 24 hour office, sales agent and public relations officer. This very post you’re reading is a blog post telling you about services we at Antigravity can offer you.
- Email newsletter campaign. When you post to your blog, this is the best method of notifying your audience about your new content. You could either send out the new blog post or article inside the email or send out a link to your new content that will bring recipients back to your blog or website. Our email campaign tools also monitor effectiveness of emails sent with stat reports on emails opened, links clicked
Email campaigns are more effective with collection of email address and possible grouping into email lists. For example a business might want to notify customers in the New Jersey area of a local promotion, without sending out the email notification to all nationwide customers.
We also have tools that automatically send out daily blog updates to subscribed customers. - Contact Forms. A contact form is necessary for every serious business. It’s your online receptionist. Every contact form should collect at least either a phone number or email address, and other pieces of information like location, referral method and message. We prefer email addresses as they can be used in Email Campaigns (for opted-in subscribers only) and are a good one-way form of communication. There is a very good reason why there is more email spam in the world than there are telemarketers.
- Directory listings. Many people will search for a service on the Yellow Pages or popular business directories like CitySearch before even using a search engine. These websites offer some free listing services and premium listings. The premium listings ensure more visibility and will definitely be worth it.
- Google Analytics. This is a way to monitor your website’s progress and see what where you are getting your traffic from, which of your pages get the highest traffic and what needs improvement. It is the best website statistics tool on the web, is free and is offered by Google. All our web 2.0 websites have this installed. You can read more about this tool here.
These are just a few out of many services we could offer you. Get in touch with us now to start!
Tags: analytics, blog, business tools, contact, effective marketing, email campaign, google, newsletters, statistics, stats, web 2.0 tools
